Ready to buy that must-have pair of shoes you saw in an ad? Saw a billboard for that new action movie and want to learn more? Need product reviews for that new laptop you want to purchase? Want to enter to win the grand prize in that sweepstakes?

If these ads and signs include a 2D barcode, you can! Install the NeoReader barcode scanning application and you're on your way to accessing the exclusive content you want - everywhere you go.

NeoReader is a universal barcode scanning application that transforms your mobile phone into a barcode scanner and allows you to access mobile content by scanning codes from print ads, publication, packaging, and more. NeoReader scans all the standard code types (Data Matrix, QR codes, Aztec Codes, EAN, UPC, and Code 128), so NeoReader is the only scanning software you’ll need.

It's easy to use. Launch the NeoReader application, scan the barcode with your camera and zip...the content is delivered to your phone. No typing URLs into your browser, no painful search engines, no cumbersome menus to navigate. Get direct access to the important information you want.

Learn more at www.neoreader.com.

Click. Connect. Discover.™ Today!

NOTE: NeoReader performs best with devices running iOS4 or later. If your phone currently runs on iOS3, we recommend you upgrade your phone’s operating system to iOS4.

NOTE: iPhone 3G, 3GS & 4 are able to easily scan product barcodes (UPC, ISBN, EAN, JAN). First generation iPhones cannot as they require a macro camera lens. Protective phone covers with a built in macro lens are widely available on the market today.